Rafa as a Coach
As a coach, I don’t give you the answers — I help you find them within yourself, with clarity, empathy, and a genuine commitment to your process of change.
I believe in the power of small, conscious decisions, because that’s where true transformation begins.
Hi, I’m Rafael Rayo.
My professional journey began in the world of electronic engineering, web design, and digital marketing. For years, I’ve worked as a consultant helping businesses grow and connect with their audiences. However, in 2017, something inside me asked for more—a deeper way to make an impact.
Driven by my passion for leadership and personal development, I became a certified Coach, Speaker & Trainer with the John Maxwell Team, and since then, I’ve been walking a parallel path: guiding individuals on their personal and professional growth journeys.
Why I’m here for you
As a Coach, I truly believe that change becomes possible when we become aware of our limiting beliefs, habits, and thought patterns. My role is to help you awaken that awareness, discover your true goals, and encourage you to commit to a clear, actionable plan.
I work with proven coaching techniques that create real, lasting results. I’ll support your process so you can find your own answers, develop your skills, and build trust in yourself. I’m here to help you move from desire to achievement, and from feeling stuck to real growth.
My Core Values as a Coach
Trust
I create a safe, judgment-free space.
Active Listening
I’m fully present to hear what you say—and what you feel.
Transformation
I aim for deep, lasting, and meaningful change.
Commitment
I move forward with focus, determination, and consistency.
Awareness
I help you gain clarity—because real change starts there.
You don’t have to have everything figured out to take the first step.
Sometimes, walking is what brings clarity.
Ready to take the next step?
Let’s Connect!